CNBC 'Money Honey' seeks branding trademark

CNBC news anchor Maria Bartiromo wants to sweeten the pot on her "Money Honey" nickname, making it a brand on children's TV, piggy banks and cookie jars. Bartiromo filed several trademark applications with the U.S. Patent and Trademark Office to trademark her Money Honey moniker.

The trademark applications show that Bartiromo is casting a wide net. Besides kids' TV and books, the Money Honey trademark would appear on school supplies, DVDs, mouse pads, jigsaw puzzles, dolls, and backpacks, among other items. The applications were filed on Jan. 16.
Bartiromo was not available for comment.